While most of the posts in this blog are meant to educate potential clients and provide a bit more insight into the process of architectural photography to non-photographers, I thought I’d take a break and perform a brief PSA for the few photographers that somehow make it this far into my website.
Read moreWhy Hire a Specialized Interiors Photographer?
The value and production of photography changed in 1900, when Kodak introduced the Brownie camera, saying “You push the button, we do the rest.” The reduced cost and increased simplicity of creating an image enabled millions of amateurs and hobbyists to click away and deliver the quickly-named “snapshot” to the modern world. Ever since, Polaroid, “one-time-use”, instant, digital cameras, “point-and-shoot”, cellphone cameras etc… have hammered deeper and deeper into the minds of photo-viewers all over the world that anyone can take a picture, everyone is a photographer. This faulty idea misleads many businesses into believing that they can and should take their own photographs, but it also blurs another line.
If everyone is a photographer, then a PROFESSIONAL photographer must certainly be able to shoot anything, right?
Unfortunately, that is not always the case.
Read moreHow to Pay the Price of Photographing Your Projects
As a small business owner, I understand the difficulties that come with trying to establish your own company. There are so many things to do, so many aspects of the operation to manage, and endless costs to cover. You need to market your product or service in order to earn new business, but you need to afford the costs of marketing. It’s the old dilemma of “what came first?”
With so much to think about, it seems that most design firms, trade professionals, architects, etc… forget about the visual side of marketing and the images that represent their work. Leaving little to no budget for photographing and documenting your work can really hold the growth of your business back, as you’re not always showing off your work in the best light, and in turn limiting the overall effectiveness of your marketing efforts.
Read more5 Goals For Your Business and How Arris Photography Can Help You Reach Them
I'm a bit obsessed with goals, in all honesty. I set myself short term goals, long term goals, stretch goals, and that's just to name a few. As if that wasn't boring enough, I also read a lot on and around the subject… for fun. In that standing obsession, I've come to realize that my job is essentially just helping other people and businesses reach their own goals. With this being the season of reflection and goal-setting, I thought I could specifically highlight how Arris Photography can help you reach your business goals this year.
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